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Google Adwords Certification

In Personal thoughts by Lasse Koppeli

Google Adwords Certification

A while ago I posted my goals for 2017 and one of my goals was to learn digital marketing and get Google Adwords certification. I can’t say that I’ve learned great deal about digital marketing but I can say that I now have Google AdWords Certification and it is a good start.

AdWords Fundamentals

The AdWords Fundamentals exam covers basic and intermediate concepts, including the benefits of online advertising and AdWords, and best practices for managing and optimizing AdWords campaigns.

Search Advertising

The Search Advertising exam covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing search ad campaigns across the Search Network.

Read more about Google Adwords Certification exams

What certification next?

There are aspects that I would love to learn display, video and shopping. I think the next one would be Google Analytics which I have been trying to understand more and more when building my website. But as it has been more of trial and error and not actually reading and searching, it is still more familiar to me than where I started with AdWords. At least from my perspective.

That is for certifications, however, I am keen to learn social media marketing as well. My main focuses would be Twitter, Youtube, Facebook, and Instagram. On top of these email marketing, search engine optimization (SEO), market research and copywriting.

While I am learning about all of these I try to write a post about them as well. Hopefully helping you at the same time.